A daily journal that works offline, syncs quietly and reminds you gently. Subscriptions from day one.
- Client
- Wellbeing startup
- Platforms
- iOS · Android
- Timeline
- 10 weeks
- Year
- 2024

A first-time founder had a clear idea — one thoughtful prompt a day — and a fixed launch date. The app needed to feel calm and personal, work without a connection, and make money from the start.
- 01
Ran a one-week scoping sprint to cut the idea down to its essentials for launch.
- 02
Designed a minimal, type-led interface with no streak-shaming or noisy badges.
- 03
Built in Flutter with an offline-first local database and conflict-free background sync.
- 04
Added subscriptions through RevenueCat and thoughtful, user-controlled reminders.

Writing a journal entry in morning light

Prompt, weekly streak and subscription screens
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Launched on both stores on the agreed date as a focused MVP, with paying subscribers from the first week and a roadmap shaped by real usage.
Scope
Scoping, Product design, Flutter app, Offline sync, Subscriptions
Stack
Flutter, Dart, Riverpod, Supabase, RevenueCat
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